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Video Best Practices

Here are some best practices for creating videos:

  • Length
    • Shorter is better.
    • 3-5 minutes is optimum, no longer than 10 minutes when possible.
    • If you must use a longer video, break it up into smaller, standalone chunks.
  • Writing
    • Write a script or at least an outline.
    • Write in as conversational and as friendly a tone as you can.
    • Use short sentences.